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United States Postal Service Delivers Change for New Routes Initiative

McCann New York brings USPS's latest business offerings to life for the campaign

United States Postal Service Delivers Change for New Routes Initiative

Business is changing. The United States Postal Service is changing with it, so it can serve businesses and their customers right when they need it. USPS is offering returns right from the doorstep, next-day and two-day shipping, and e-commerce that moves at the speed of now. With USPS, together, let’s discover new routes.  

The Postal Service, an essential federal service, is part of the nation’s critical infrastructure, delivering mail and packages to every home and business in the United States. USPS deliveries are lifelines, especially to rural areas, senior citizens, and the vulnerable.

‘New Routes,’ from McCann New York will run on national broadcast, online video (including streaming & OTT), print magazine media, streaming and terrestrial radio, display, social media, search beginning April 19th.

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McCann New York

Co Chief Creative Officer: Thomas Murphy

SVP, Group Account Director: Tina Braun

SVP, Group Creative Director: Daniel Carlsson

SVP, Group Creative Director: Tony Jones

EVP, Director of Brand Content: Dave Moore

Creative Director: Emmeli Osterdahl

Creative Director: Dave Keener

Senior Art Director: Bruno Forcine

Senior Copywriter: Pat Wilson

Senior Copywriter: Jessica New

Senior Art Director: Gabie Fleischer

SVP, Executive Music Producer: Eric Johnson

Account Director: Patrick Connolly

SVP, Executive Integrated Producer: Donna McCracken

Strategy Director: Chris Cotter

Associate Strategy Director: Nikki Siegel

Senior Project Manager: Julia Brown

Producer: Mackenzie Reif


Editorial: Big Sky

Editor: Chris Franklin, Val Lasser

Assistant Editor: Grace Novak

Executive Producer: Sarah Van Tassel

Producer: Ali Corsie


VFX: Big Sky VFX

VFX Supervisor: Ryan Sears

VFX Artist: Zack Antell

VFX Artist: Justin Herrmann

VFX Artist: Matthew Merkovich


Mix: Sound Lounge

Mixer: Tom Jucarone

Producer: Lauren Mullen


Colour: Nice Shoes

Colourist: Chris Ryan

Producer: Serena Bove

Genre: Dialogue , People