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Creative

Vanish, British Fashion Council and Amazon Celebrate Fashion’s Sustainability Pioneers

UNIT delivers grade, audio and online on ethical documentary series ‘Generation Rewear’ created by Havas for Vanish, The British Fashion Council and Amazon

Vanish, British Fashion Council and Amazon Celebrate Fashion’s Sustainability Pioneers

Last week saw the launch of the first episode of Generation Rewear, an innovative initiative and documentary series created by Vanish and their partners the British Fashion Council and Amazon, to showcase and celebrate fashion’s sustainability pioneers and designers. 

The three-part series, created by Havas and directed by Hungry Man’s Richard Bullock, tackles consumer’s excessive consumption of clothing and the culture of all too easy disposability to reduce fashion’s impact on the environment. 

UNIT proudly collaborated on this creative and ethical campaign to provide not only the online and but also delivering the audio and sound mix along with a richly authentic grade created by senior colourist Nick Dalby. 

Episode one, takes the viewer into the studios of three of the UK’s most innovative young designers; Phoebe English, Liam Hodges and Olubiyi Thomas, to reveal how they are reappraising their approaches to the industry they are passionate about. 

The second episode focuses on the role of businesses in adopting environmentally conscious practices, whilst Episode three champions Britain’s ‘rewear heroes’ who already follow an ethical and sustainable approach to their wardrobe. 

The series is set to run across various Amazon properties with episodes two going live on the 19th of May and the final episode being streamed during London Fashion Week 12th-14th June. 


Featured Companies: Hungry Man UK , Zenith , Havas UK

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Client

Client: Vanish UK (Reckitt)

Chief Marketing and Digital Officer, Vanish UK: Cigdem Kurtulus

Category Manager: Ruxandra Ionescu

Senior Brand Manager: Alexia Theocharis

Agency

Creative Agency: Havas London

Creative Partner/Global Executive Creative Director: Elliot Harris

Creative Director: Nick Rowland

Group Strategy Director: Becky Taylor Wilkinson

Strategist: Oliver Stogdale

Business Director: Carolyn Young,

Account Director: James Johnstone, Andrew Symonds

Creative

Executive Producer: Alison Cooper

Producer: Debbie Ragasa

Agency Digital Producer: Flavia Casà

Designer: Sarah Butler

Media

Media Agency: Zenith

Production

Production Company: Hungry Man

Director: Richard Bullock

Director of Photography: Theo Tennant

Executive Producer: Matt Buels

Producer: Jack Beardsley

Production Assistant: Matteo Strobelt

Narrator

Narrator: Clare Press

Edit

Edit House: the Editors

Editor: Philip Horn

Producer: Liv Reddy

Post House: UNIT

Post Producer: Jake Saunders

Colourist: Nick Dalby

Online Editor: Bryan Farrar

Sound House: UNIT

Sound Engineer: Jamie Thomas

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