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Volkswagen's Beautiful New Spot Highlights the History and Future of Mobility

Johannes Leonardo's new campaign reminds people that VW's ID.4 represents true democratisation of electric vehicles to the masses

Volkswagen's Beautiful New Spot Highlights the History and Future of Mobility

This year, the automotive industry is entering one of the biggest revolutions in its category, and to mark the occasion, Volkswagen is launching its new electric car in March 2021. To formally introduce its new electric SUV ID.4, Johannes Leonardo has launched a new film entitled 'The Wheel', reflecting on the history and evolution of transportation with one clear message - history and progress isn’t made until it is made for everyone - a reminder that VW's ID.4 represents true democratisation of electric vehicles to the masses.

Using one of the oldest uses of motion in film - the Zoetropehe (praxinoscope, early projectors, and phenakistoscope) - as the storyteller of the history of transportation in culture, the cinematic layout of the film is representative of the 'stages of man' - each phase growing gently in size and complexity to indicate an era of transportation and subsequent mass adoption.

The film uses animation techniques that harness sequences of hand-drawn illustrations, vintage photographs, and unique animations to both give the illusion and history of motion. All the devices were constructed from scratch in an effort to lend a crafted and genuine feel to the film, and is a nod to VW's engineering. Unlike other car brands, Volkswagen isn’t taking a pre-existing chassis and putting an electric motor in it, but created an entire new platform built from the ground up to deliver on affordable quality for everyone.

The 90-second film will run on the brands social channels, while a 30-second cut down debuted this past weekend during Saturday's NFL Wild Card Game and will air throughout January.

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CLIENT: Volkswagen Group of America

Title: 'The Wheel'

President and CEO: Scott Keogh

EVP, Sales & Marketing: Duncan Movassaghi

SVP, Marketing: Kimberley Gardiner

Director, Brand and Retail Content: Jennifer Clayton

Manager, Advertising: Chanel Barresi

Senior Specialist, Brand Advertising: Annabel Lyon

Specialist, Brand Advertising: Ladan Rafei


AGENCY: Johannes Leonardo

Chief Creative Officers: Jan Jacobs and Leo Premutico

Creative Directors: Kevin Watkins and Jono Flannery

Copywriter: Patrick Wells

Art Director: Iwona Usakiewicz

Head of Production: Maria Perez

Executive Producers: Rebecca O'Neill and Benton Roman

Associate Producer: Haley Harris

Business Affairs Manager: Joe Bringuier

Business Lead: Ben Muldrew

Account Director: Erandika Weerasinghe

Management Supervisor: Mal Gretz

Account Manager: Stephanie Loucas

Project Manager: Sarah Scardillo

Group Strategy Director: Mary Bakarich

Senior Strategist: Eileen Zhao

Product Information Specialist: Ryan Callahan

Design Director: Charles Watlington

Associate Design: Director Olga Vladova

Designer: Evelyn Wu

Director, Business Affairs: Alesa Blanchard-Nelson


PRODUCTION COMPANY: Imperial Woodpecker

Director: Sam Brown

Executive Producer: Doug Halbert

Producer: Polly Ruskin

Director Of Photography: Sebastian Blenkov

Art Director: Henry Boararos


Editor (Lead): Sam Ostrove

Assistant Editor: Nick Deliberto

Managing Partner: Carr Schilling

Executive Producer: Adam Becht

Producer: Michelle Dorsch


Executive Producer: Chris Allen, Clairellen Wallin

Producer: Mia Saunders, Shannon Botts

Production Coordinator: Judit Jakli

Production Supervisor: Julia Paskert

Creative Director: Jorge Montiel, Wes

Shoot Supervisor: Wes

2D Lead Artist: Gary Driver

3D Lead Artist: Ben Blundell

2D Artist: Thiago Dantas, Pete Atack, Kristian Reyes-Cabrera, Charles Dockerill, Ant Walsham, Didem Ergor, Fabien Coupez, Anne Trotman

3D Artist: Laurie Estampes, Joe Besagni

Finish Artist: Rich Watson, Holly McLean, Jeanette Eiternes

Design: David Rowley, Kevan Lee

Colourist: Seamus O’Keane, Thomas Mangham

Executive Producer: Color Charlie Morris

Colour Producer: Evan Baur

Sound and Music


Audio Mixer: Rohan Young

Sound Designer: Michael Anastasi

Executive Producer: Susie Boyajan

MUSIC HOUSE: Lightning Studios

Composer: Seth Olinsky


Category: Automotive , Cars

Genre: Animation