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Creative

Walkers Crisps Drops a Kcal Bombshell in Surprising New Spot

OB Management's Josh Cohen directs the latest campaign

Walkers Crisps Drops a Kcal Bombshell in Surprising New Spot

WALKERS CRISPS ARE LESS THAN 100 CALORIES!? HOLY SH...

...IT seems Josh Cohen is at it again! This time it’s a delightfully cheeky idea for Walkers through PepsiCo. This latest campaign revels in the surprise of unsuspecting folk as they have the kcal bombshell dropped on them, revealing that their favourite crisps are healthier than they think. Combining hyper-real art direction, dynamic transitions and camera moves, Josh demonstrates his technical prowess with this witty, fast-moving, snack-fuelled spot that moves at such a pace.

Walkers follows a recent succession of eye-catching spots for Samsung, Tesco, Puma, adidas and Heinz as Josh continues to create exciting, stylised worlds for a whole host of brands.

Josh is represented by OB Management for commercials, content and music videos. 


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Category: Food , Savoury Snacks

Genre: Comedy , Dialogue , People