Wallace & Gromit Take Over Bristol, Cardiff and San Francisco for City Scale AR Experience
In the first ever city-scale Augmented Reality (AR) experience for Wallace & Gromit, multi award-winning independent studio Aardman has partnered with immersive storytelling consortium Fictioneers for the release of their latest R&D collaboration: ‘Fix Up The City’. Starring the famed British duo, the new app which launches today uses the power of AR and hyper-precise digital scanning to transform the cities Bristol and Cardiff, UK, and San Francisco, into a virtual stage.
The game, which will take approximately one hour to complete in the UK, will involve fun, engaging, large-scale AR experiences that will play out before fans in a never before seen way; while the US experience in San Francisco will be a condensed experience of the highlights. Interact with Wallace’s famous rocket, watch Gromit take off in his iconic plane - and even battle a colossal cleaning robot!
Available on iOS and Android smartphones, the ‘Fix Up the City’ app is free to download [for a limited time] and will become available to use upon successfully detecting a user's location in central Bristol (the home of Aardman studios) and Cardiff Bay in the UK; and downtown San Francisco, US.
The activity, funded by UK Research & Innovation (UKRI), follows Fictioneers’ successful launch of The Big Fix Up earlier this year, which was shortlisted for two Cannes Lions awards. Now available worldwide, the app demonstrates innovation in storytelling using the latest cutting-edge technology.
Working alongside Unity Technologies, which powers more than 60% of the world’s augmented reality and virtual reality content; and bespoke 3D mapping company, Fantasmo, the team at Fictioneers has been able to scan key architecture in each city to embed hyper precise AR features and experiences, making for a more personalised, immersive and encaptivating experience for fans.
‘Fix Up The City' is voiced by award-winning British actor Miriam Margolyes as 'BERYL', Jim Carter OBE as 'Bernard Grubb', YouTuber Joe Sugg as 'Big LAD' and Ben Whitehead as 'Wallace'.
The new augmented adventure has been created by Aardman, and Fictioneers: a collaboration of partners including Potato (part of the AKQA network), Sugar Creative and Tiny Rebel Games.
Creative director at Aardman, Merlin Crossingham, said: “Wallace and Gromit are no strangers to invention and new technology and we are delighted that they are part of such a ground breaking project. For the first time you can actually be part of a Wallace & Gromit adventure, and experience them larger than life, out in the real world!”
Creative Director at Tiny Rebel Games (a co-founder of Fictioneers), Lee Cummings, said: “We are so excited to launch Fix Up The City this summer. It’s an experience that puts these cities at the forefront of city scale augmented reality experiences. This project has enabled us to unleash our full ambition and capabilities harnessed during the development of The Big Fix Up”
Welsh Government Deputy Minister for Arts and Sport, Dawn Bowden, said: “This is such an exciting initiative - and I’m delighted to see an innovative and creative project also acting as an economic boost for the city. Being alongside Bristol and San Francisco really does put Wales’ creative credentials on the map. We look forward to seeing people enjoying Wallace and Gromit adventures over the summer.”
Visit fixupthecity.co.uk for more information.
Featured Companies: Aardman
STARRING: MIRIAM MARGOYLES AS "BERYL" - BEN WHITEHEAD AS "WALLACE" - JOE SUGG AS "BIG LAD" - JIM CARTER AS "BERNARD GRUBB"
Product Lead: Taavi Kelle
Story and Interactive Design Lead: Lee Cummings
Interactive Design: Sam Beale
UX/UI Designer: Chloe Price
Lead Character and Environment Artist: Lee Bowditch
Prop and Environment Artist: Danie Parness
Lead Unity Developer: Tom Mahoney
Unity Developers: Lauren Filby, Viki Johnson, Ben Silver, Maikha Abarca
Audio Director: Stafford Bawler
COO: Richard Saggers
Operations Team: Edward Russell, Beth Smith
Strategic Partnerships: Susan Cummings
Production Support: Jamie Innes, Josh Jarvis, Paul King, Owen Lord, Danny Milsom, Gareth Phillips, James Spencer, Matt Stuttard Parker
Fictioneers Management, “SteerCo”: Dan Clemo, Lee Cummings, Susan Cummings, Scott Ewings, Simon Kimberley, Richard Saggers, Jason Veal
Written by: Finbar Hawkins, David Varela and Merlin Crossingham
Creative Director and Writer: Finbar Hawkins
Creative Director of Wallace & Gromit: Merlin Crossingham
Art Director: Bram Ttwheam
Producer: George Rowe
Production Manager: Ashley Cornes
Creator of Wallace & Gromit: Nick Park
Group Creative Director: Dan Efergan
Model Maker: Andrew Spradbery
Character Supervisor: Nathan Guttridge
Senior Animator: Daniel Gerhardt
Senior Animator: Mathew Rees
Volumetric Scanning: Jimmy Young, Jon Lendrum
Character Designer and Senior Storyboard Artist: Sylvia Bull
Storyboard Artist: Tom Fox
Character Designer: David Vinicombe
Contraption Concept Artist: Pete Woodbridge
Concept Artist: Goran Delic
Junior Concept Artist: Amy Lewis
Graphic Designer: Sarah Matthews
Brand Designers: Lorna Harrington, Danny Heffer
Studio Manager / DOP: Nat Sale
Camera and Sound: Adam Cook
Editor: Dan Pask
Voiceover Audio Engineer: Will Davies
Sound Editor: Laura Izzard
Studio Publicist: Anna Lewis
Category Manager: Jess Houston
Community & Social Media Manager: Katie McQuin Roberts
Head of Interactive Production: Lorna Probert
Director of Marketing: Lucy Wendover
Social Media & Community Manager: Luisa Sanders
Head of Attractions & Live Experiences: Ngaio Harding-Hill
Senior Brand Manager: Lydia Gough
Commercial Director: Rob Goodchild
Managing Director: Sean Clarke
Innovate UK: Andrew Chitty, Matt Sansam, Rory Williams, Chris Gibbs and to our good friends at the other three Audience of the Future demonstrator projects, To Cardiff Council, Cardiff Harbour Authority, Visit Cardiff, Welsh Government… To Bristol City Council, Destination Bristol...
To Tiny Rebel Games: Louise Fowler and to their investor 1UP Ventures and to their sister company Tiny Rebel Brewery
To Sugar Creative: Will Humphrey, Faye Allen, Matt Robinson, Chris Barnes, Jonny Tooze, Fern Dunn
To Potato: Geoff Northcott, Jon Eggar, Phil Wright, Olly Matthews, Julie Bowyer, Matte Fletcher, James White, Michał Macioszczyk
Misc: SiQing Lin, Wil Williams, IPOTGA Digital Catapult
Furry Friends: Alfie the Cat, Oreo the Cat, Eevee the Cat, Bree the Cat, Louis the Dog, Millie the Dog, Larne the Dog
Tech Partner credits
Fantasmo: Ryan Measel, Jameson Detweiler, Ilan Penn, Pavel Vechersky
Unity: Timoni West, Andrew Maneri, Phil Checko, Braelyn Johnson, Mattias Cavallin, Jase Assor, Greg Cartwright
Sound credits: Audio Powered by Fabric