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Walmart Canada 'Halloween'

JWT's “Lives-for-Halloween Mom” campaign

Walmart Canada 'Halloween'



Walmart Canada’s Halloween campaign arrives on the heels of their Back to School campaign that speaks to every type of mom. “Lives-for-Halloween Mom” loves Halloween, and Walmart helps her get everything she needs to celebrate the season.


“Lives-for-Halloween Mom” is supported in national TV with a :30 TVC. She is also brought to life on Twitter as @Halloween_Mom, the Halloween expert tweeting tips and tricks and engaging with Canadian moms through organic and paid posts. 



JWT Canada
Chief Creative and Integration Officer: Brent Choi
SVP, Creative Director: Ryan Spelliscy
Art Director: Rita D’Ettore-Berton
Copywriter: Sarah Loranger
Producer: Shelby Spigelman

Account Team:  Jodi Bishop, Victoria Radziunas, Ameerah Razac
Client Team: Toni Fanson, Jennifer Sullivan

Director: Mike Maguire
Production Company: Suneeva
Editing house: Posterboy
Editor: Griff Henderson
Online: AXYZ
Music House: Grayson Matthews
Media Agency: Mindshare Canada

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Category: Retail Stores , Retail and Restaurants