Wefarm, the World’s Largest Farmer-to-Farmer Platform Unveils New Branding by BMB
the heart of the new design is a motif of interlocking leaves, symbolising
farming and growth, while the overlapping lines talks to the connectivity Wefarm
strives to provide for its members. In its primary form, the colours used are a
bright green and red, along with royal blue and navy. The motif lends itself to
multiple applications and uses and performs a key recognition task on uniforms,
signs and equipment.
is part of a wider brand world that BMB has devised for Wefarm. This world also
includes a series of icons to be used in communications, representing various
areas of farming, from various kinds of produce and livestock to tools and
mobile phones. These have been designed to work alone or as graphic repeat
branding reflects Wefarm’s vision to connect every small-scale farmer with the
people and resources they need to achieve their full economic potential.
Wefarm’s VP of growth, said: “As Wefarm enters the next stage of its growth, we
are working hard to deliver on our vision for the millions of members rapidly
joining our community. BMB’s work on our brand is a vital step as we expand our
presence, and the result is an inspiring visual representation of what we stand
David Bain, chief strategy officer at BMB said: “We are proud to provide Wefarm with the branding
their extraordinary business deserves. This has been a rare creative challenge,
to find a visual identity that works as well in the Rift Valley as Silicon
Valley and in our vibrant, simple and modern new brand identity we hope we have
done just that.”
was appointed by Wefarm earlier this year with a brief to update their brand and
reflect its mission to facilitate the success of the small-scale farming
agriculture is the biggest industry on the planet, producing 70% of the world’s
food and employing over one billion people globally. But the community is
largely disconnected - from the internet, their wider community and their
collective buying and selling power. Wefarm has created a platform to
solve this problem for farmers even if they don’t have access to the internet.
By using a free SMS service, farmers can connect with the community’s
marketplace and share or access knowledge to answer their farming questions. It
currently has over two million members.
raised US$13 million in a Series A round of funding announced in October 2019.
So far, six million farming related questions have been asked, and farmers have
shared over 12 million responses to help. Wefarm’s members have also saved
over $350,000 in total by buying farming inputs through the Wefarm platform.
Creative Agency: BMB
Art Director: Matt Lever
Strategist: David Bain
Business Director: Jake Goodman
Account Manager: Elena Barrett
Junior Strategist: Ellie Malpas
Head of Design: Dominic Grant
Designer: Conor Dickson, Sam Hamer, Miles Niblett
Project Manager: Jade Wilkins, Charlotte Riley
Category: Business Services , Manufacturing