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Creative

William Hill Jumps into the Drama of Cheltenham Racing Festival

FAMILIA director Francis Wallis and producer Toby Walsham bring together the grit, drama and nerves of the horse racing season

William Hill Jumps into the Drama of Cheltenham Racing Festival

FAMILIA brings the excitement and drama of Jumps season with a new TVC for William Hill in the lead up to Cheltenham festival. Francis Wallis (director) and Toby Walsham (producer) highlight the toil, grit, and pre-game nerves of race day, bringing a beautiful and cinematic take on the Cheltenham race day experience 

Authenticity to the sport was of key importance throughout this project. This played a huge role in bringing the visual to life, however it did mean having to adapt our shooting schedule around our professional Jockeys and finely tuned racehorses. There was no space for more than two or three takes with our horses due to their strict daily regimes, so getting it right the first time was of the utmost importance. 

Director, Francis Wallis: “There are few spectacles as dynamic, compelling, and even emotive as galloping horses, and from a directorial perspective this was something that I was drawn to from the beginning. William Hill and Angus Gordon (head of global creative@William hill) in particular were great in the manner in which they let me approach this project. 

I knew from the start that we would be best served through a deeply cinematic approach. I drew comparisons with films like Ridley Scott's 'Gladiator' in terms of capturing tension and nerves that the gladiators or in this instance Jockeys had to go through before each race. Callan Green was the perfect director of photography to help paint a visual aesthetic that not only resonated with the brand but could bring out the emotion, tension, and grit from the visual and narrative. 

It is clear that there is a common bond and 'brotherhood' between the groups of people and dynamics involved in horse racing as a sport, and this was always something that I wanted to stay true to and portray accurately, be it through the punters, the experts in the field, or simply through the jockeys themselves."


Featured Companies: tenthree , Coffee & TV

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Production

DIRECTOR: Francis Wallis

EXECUTIVE PRODUCER: Toby Walsham

PRODUCTION MANAGER: Beatrice Giustini

PRODUCTION ASSISTANT: Jack Filtness

PRODUCTION COMPANY: FAMILIA

LOCATION MANAGER: Luke Jackson

AD

1st AD: Marc Wilson

2nd AD: Dave Stocks

RUNNER: David Amoah

RUNNER: Harry Sharp

Camera and Photography

DOP: Callan Green

FOCUS PULLER: Barney Batchelor

CLAPPER LOADER: Christopher Starkey

CAMERA TRAINEE: Marcel McKenzie

VIDEO PLAYBACK: Nick Forrester

GRIP: Bobby Brown

RIGGER: Graham Petherick

DIT: Joe Jamieson

2nd Unit

2nd UNIT DOP: Tom Wade

2nd UNIT FOCUS PULLER: Ryan Parkins

2nd UNIT CLAPPER LOADER: Ben Foat

Spark

GAFFER: Kieran Waites

SPARK: Guy Minoli

SPARK: Dean Chambers

SPARK: Dury Burdis

GENNIE OP: James Beckett

Art Direction

ART DIRECTOR: Kat Hawker

ART DIRECTOR ASSISTANT: Lea Emmery

ART DIRECTOR ASSISTANT: Fingal Green

Make Up

MUA: Robyn Rowan

MUA ASSISTANT: Lydia Harding

Styling

STYLIST: Natalie Wilkins

STYLIST ASSISTANT: Talia Le Sueur

WORK EXPERIENCE / BTS: Charlie Coleman

COVID SUPERVISOR / MEDIC: Sam Brooks

MINIBUS DRIVER: Terry Reed

Post Production

POST HOUSE: Coffee & TV

EDIT HOUSE: Tenthree

EDITOR: Iain Whiteright

COLOURIST/ GRADE: Simona Cristea @ Coffee & TV

MUSIC: Daniel Lidchi @ Only Audio

SOUND DESIGN: Chris Southwell @ Unit TV

William Hill

WILLIAM HILL PRODUCER: BUMBLE DAVIS

WILLIAM HILL CREATIVE DIRECTOR: ANGUS GORDON

Category: Gambling , Sports and Leisure

Genre: Action