An eclectic array of work from around the world shine through this week, writes LBB’s Natasha Patel
Staring at a clip of cheese bubbling away on a pizza has got to be one of life’s most satisfying visuals. It makes us hungry, overorder food and then feel guilty about the waste. But, in a bid to combat this this Ramadan, MullenLowe MENA created the ¾ pizza box with the Red Crescent and Pizza2Go. The box redesign eliminates the 25% of food that goes in the bin with a quirky redesign while also donating money to the Red Crescent, part of the Red Cross.
That’s not where this week’s food-related campaigns end as john st. teams up with Blinkink to welcome us to the Flavourhood with Canada’s DoorDash. The film is made up of sassy ice cream cones, literal dunking doughnuts and bicycle riding burgers.
Also this week SKYN Condoms explore the intimacies of relationships while blindfolded, Sheba pledges to rebuild the ocean’s coral, period poverty is explored in a psychological study and so much more.
Check out the full list below.
This 3/4 Pizza Box Helps Tackle Food Waste During Ramadan
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