Work of the Week: 09/04/21
The film craft in this week’s best advertising has been a class act, writes LBB’s Alex Reeves
I’m a sucker for an epic, CGI-laced adventure story. Season liberally with the flavour of Spike Jonze’s Where the Wild Things Are and you’re onto a winner. Put Martin De Thurah behind the camera and Radiohead’s Johnny Greenwood on composition duties, and I’m sold. What? It’s an ad for a US-based real estate company? Well, I don’t live in the US, but if I did, I know who’s app I’d be downloading for my next move.
There’s more? A completely different spot, with a more grown up, comic tone to it? The same woman playing several versions of herself in a worryingly relatable way? I’m a sucker for that too, especially with the expert comic directing chops of Jim Jenkins in the mix. Bravo, Zillow. Why settle for one great TVC when you can have two?
The film craft has been strong, as you’ll see in the campaigns below. But this week’s best work wasn’t just TVCs. We’ve seen brilliance in product design, too, for Verizon and IKEA - two very different product launches for two very different brands.
Little Girl Goes on a Big Adventure in Moving Spot for Zillow
Verizon Designs the World’s First Unbreakable Controller for Gamers with Laggy Internet
Taika Waititi, Ricky Gervais and More Feature in Hard-Hitting Film to Stop Animal Testing
Can Volvo's Cars Survive the True Ultimate Safety Test?
Tourism Australia Encourages Kiwis to 'Be the First' to Travel to OZ in Latest Campaign
Smokers Encouraged to ‘Quit Your Way in May' in Campaign for the South Australian Government
IKEA Launches Haute Couture Outfits for Dogs Made from Their Iconic Bags