Creatives around the world are rallying to help humanity through this pandemic, writes Alex Reeves
Sometimes when we look at the worldwide crop of the best advertising for a given week, it’s hard to come up with something to say in the introduction that unites them. But this week, almost every piece of communication we’ve seen has been responding to the coronavirus pandemic in some way. Creatives and brands around the world are concerning themselves with how they can keep people safe, do their bit and help those who are playing crucial roles in this pandemic. And it’s heartening to see.
Another theme that stands out is the format of all the best work right now. With people largely unable to shoot live action, everything we’ve picked out is either static design or cut together from self-shot footage. When there are comms to be done, the industry will find ways to make it work.
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