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Creative

Young Headhunters Are Transforming Polish Children’s Hospitals for Charity K.I.D.S

Publicis Poland’s recruitment campaign for children’s hospitals featuring children with hospital experience as young recruiters drew smiles and technology expert volunteers

Young Headhunters Are Transforming Polish Children’s Hospitals for Charity K.I.D.S

The foundation K.I.D.S. is transforming Polish children’s hospitals into modern ones. But to do so, it needs the best technology experts in Poland as volunteers. How do we reach them and convince them to help implement the latest technologies at children's hospitals? And one more thing: they need to do it for free.

In this campaign, the children took matters into their own hands. Children who have experience with Polish hospitals, helped recruit the greatest experts on LinkedIn, becoming the youngest headhunters in the world.

A total of 12 personalized videos were developed and sent to tech and innovation experts via LinkedIn. Not only did they volunteer, they alsodd shared the videos, which in turn generated lots of buzz. LinkedIn fell in love with the youngest recruiters.

- The campaign resulted in the recruitment of 103 experts (way above the original requirement) and dedicated 4,690 hours (with the equivalent of 601 282$) to the project.

- Amongst the volunteers were companies including Nationale-Nederlanden, BNP Paribas and Reckitt. 

- The foundation became well known among technology experts on LinkedIn.

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Client

Advertiser: The Foundation K.I.D.S.

Creative Agency

Creative Agency: Publicis Worldwide Poland

Chief Creative Officer: Dagmara Witek-Kuśmider

Deputy Creative Director: Sławek Figura

Creative Group Head: Bartosz Jeglejewski

Creative Group Head: Tomasz Ziemiański

Account Director: Małgorzata Szymańczak

Head of TV Production: Aleksandra Kowalczyk

PR Agency

PR Agency: MSL Poland

Senior Advisor: Tomasz Relewicz

Account Executive: Agnieszka Płatkowska

Production Service

Production Agency: Prodigious Poland

Head of Post Production: Anna Waligórska

Post Production Company

Post Production: Piotr Bandomir

Production house: Papaya Films

Director: Jakub Zarzycki

Category: Charity , Corporate, Social and PSAs

Genre: People