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Zespri Kiwifruit Goes Crazy Tasty in Latest Campaign via BWM dentsu and Dentsu Tokyo

Originally created by Dentsu Tokyo, the quirky adorable characters have been reimagined to appeal to Australian audiences by BWM dentsu Sydney

Zespri Kiwifruit Goes Crazy Tasty in Latest Campaign via BWM dentsu and Dentsu Tokyo

Zespri Kiwifruit has unveiled its latest advertising campaign, highlighting the crazy tasty sweetness and health benefits of Zespri SunGold Kiwifruit. The campaign features two Zespri SunGold Kiwifruit characters, The Zespri Bros, on various adventures in the fruit section and beyond – including a trip through the Trans-Tasman Bubble.

Says Marcus Tesoriero, executive creative director at BWM dentsu Sydney: “Aussies and Kiwis share a unique, comedic banter, so going beyond just adapting global assets, we worked in partnership with Zespri to convert these cute Japanese speaking characters into crazy tasty Zespri Bros, totally reimagined with Kiwi accents. This is just the beginning of the Zespri Bros’ crazy tasty adventures and we look forward to showing everyone what they get up to over the coming year.”

Says Janice Byrnes, Marketing Manager APAC South, Zespri: “Zespri SunGold Kiwifruit is a naturally sweet and delicious snack that’s fun to eat and great for your health, with just one providing 100% of your daily Vitamin C needs. We want to excite and encourage Aussies to add these sweet, golden goodies to their fruit bowls.

“This campaign is a fantastic evolution of an award-winning concept that was originally created for Zespri Kiwifruit by Dentsu Tokyo, and we are thrilled to continue the Zespri Bros’ journey together with BWM dentsu here in Australia.”

The advertising campaign will be rolled out across TV, digital, social and retail, amplified across Channel 7, Channel 9, Prime7 and Southern Cross Austereo from 16 May 2021.

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Client: Zespri International Limited

Agency: BWM Dentsu

ECD: Marcus Tesoriero

CD: Oskar Westerdal & Jon Foye

Agency producer: Emma Durlacher

Group Account Director: Natalie Alaimo

Senior Account Manager: Jessica Walley

Production hero film static assets:

Agency: Dentsu Tokyo

ECD: Yuichi Kitada

CD: Kimiko Sekido, Maiya Kinoshita

Production: AOI Pro.

Director: Keiichiro Kyuma

Post-production, Australia

Sound: Rumble Studios

Visual: Perceptual engineering

Media: Mindshare

Category: Food , Fresh fruit and vegetables

Genre: Visual VFX