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Creative

Zulu Alpha Kilo and Menswear Brand Harry Rosen Help a Schitt-y Wedding Become Even Schitt-ier

Agency teams with brand to surprise a happy couple following their Schitt’s Creek-themed wedding

Zulu Alpha Kilo and Menswear Brand Harry Rosen Help a Schitt-y Wedding Become Even Schitt-ier

A Canadian couple recently held an elaborate Schitt’s Creek-themed wedding at the famous Rosebud Hotel, featured in the hit show. The event got the attention of the press and even earned a shoutout from star Dan Levy.

Just when the couple thought their wedding couldn’t get any more ‘Schitt-y’, Harry Rosen, Canada’s luxury menswear retailer, formed an unexpected (and entirely fictional) collaboration with iconic Schitt’s Creek clothing store, ‘Blouse Barn’—the small town blousewear retailer turned trendy fashion boutique that employed Levy’s character, David Rose.

The ‘Blouse Barn’ x Harry Rosen partnership delivered the new couple a $500 gift card. The results: a new family effusive with thanks for a truly Schitt-y wedding gift during these challenging times.

The stunt was created in collaboration with Zulu Alpha Kilo. 



Main image credit


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