I have been a billboard supervisor, a copywriter, a creative director, an entrepreneur, a producer and recently taken up the role of a mentor.
Beginning my advertising career in JWT as a trainee copywriter, I spent over a decade in advertising working on brands like Pepsi, Kit Kat, Reebok, Coca-Cola and Levis, TVS, BPL Mobile, until I left my job as a creative director with McCann Worldwide India in 2002 to start Nomad Films, a full-service production house based in Mumbai.
Since then I have closely worked on brands from companies like Volkswagen, Nissan, Samsung, Coca-Cola Company, Titan, P&G, Cadburys, Unilever, Bajaj, Pernod Ricard, Godrej, Viacom18 among others.
As the Executive Producer, I have provided production services to reputed international production companies like Chelsea, Ridley Scott Associates (RSA), Landia, Agosto Films, Rattling Stick, Stink, Knucklehead, to name a few.
Besides, producing, I am actively involved in industry-related issues and am an Executive Committee member of ASAP (Association of Advertising Producer of India).
I am a member of The Fireflies Cycling Club (FFCC), a UK based charity cycling tour that raises money for Leukaemia research.
I am also been actively involved in mentoring startups and recently was a member of the jury in a national startup competition organised by Economic Times, India’s leading financial newspaper.