Working in TV since 2005 Luke was previously a Management Consultant, firstly working at Ernst & Young and later Capgemini, mainly on change management around back office transformation projects. Clients included some big ones: HMRC, DWP, BP, Shell, Texas Utilities, but it just wasn't giving enough of a buzz. A some-time / spare-time composer and producer of music for commercials during the early 00's he switched to working with pictures, joining forces with Nic Franklin (producer / director) to found Zebra Crossing. Over the last 7 years the business has developed into a production, post-production and adaptation company who work with agencies and end clients. Luke has lead the development of a creatively focussed moving image adaptation service, in partnership with DDB UK and Gutenberg Networks. He has developed an innovative set of commercial models and workflows to meet the opportunities presented through the economic downturn and the associated focus on marketing cost. Clients that have come on board include several global Unilever brands, Hasbro, AEG and Virgin Media, with whom Luke has broadened relationships to work with several of Virgin's rostered agencies and the in house marketing team, even retaining much of the production business when the ATL account moved away from DDB. As an avid consumer of Tom Peters he applies the philosophy around a search for excellence in everything his business delivers, taking Zebra Crossing forward in a way that has seen them more than double their revenues every year since 2008. A strong believer in service based, de-coupled and centralised production / post-production models, Luke is looking to create a new breed of production partner - not supplier - that is aligned with the needs of modern global businesses. He sees ever deeper relationships with agencies and end clients resulting in the development of new services and new revenue, alongside the traditional goals of reduced cost and increased quality of work.