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Alistair Ross

Alistair Ross 30

from The Gate, London

London, UK

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A graduate in Visual Communication from Edinburgh College of Art, Alistair gained his first entry into the D&AD annual, through the student awards scheme in 1995, giving him the desire for a career in advertising. A dedicated and competitive team player, Alistair combined his studies with sport, as a medal winning member of the Great Britain junior and English & Scottish senior rowing teams. In 1997, he hung up his oars, taking the learnings from the river into the competitive world of advertising. Having been told that you couldn’t get hired as a junior, working on your own, Alistair proceeded to do just that. A year of mentoring by senior teams, whilst working as a graphic designer, led to senior creative Fraser Adamson taking a punt on a junior partner at Ammirati Puris Lintas in 1997. Alistair stayed with the agency when it merged with Lowe Howard Spink, to form Lowe Lintas in 1999. At Lowe, Alistair produced award winning print and television work for Stella Artois, Reebok, Piz Buin, Heineken and Weetabix, including silvers at Creative Circle and Cannes together with nominations at D&AD. His work on Stella Artois, Tesco & Piz Buin also contributed to IPA effectiveness awards. In 2000, Lowe was Campaign’s Agency of the Year. In 2005, Alistair joined Publicis to work across all clients, but jointly head up the British Army account. An entrepreneurial approach led to six award-winning integrated campaigns including Army on Everest, winner of the Grand-Prix at Campaign Digital and short-listed for a Titanium award at Cannes in 2006. Alistair’s hands-on approach with the Army took him and his flak jacket to Kosovo, Bosnia, Ghana, Canada, Nepal, Sierre Leone and the front line in Afghanistan. There he spent time filming on patrol across Helmand province, in Lashkagar and Camp Bastion, interviewing local Afghans and ISAF soldiers. In 2008, Alistair went solo as a creative, heading up the Pernod Ricard accounts, Ballantines, Beefeater, and Stolichnaya, whilst creating the global campaign for The Glenlivet. After a chance meeting on an awards jury with Steve Vranakis, he joined VCCP in 2009, heading up the integrated side of O2 and Texaco, and leading the winning pitch for totaljobs.com. VCCP were voted Marketing’s Agency of the Year and Campaign’s Digital Agency of the Year in 2009. Prompted by a desire to run a creative department, in 2010, he took on the creative challenge at DraftFCB as Head of Ideas, co-running the department with Executive Creative Director, Mark Fiddes. Alistair’s influence on the creative output, saw the agency win its first ever gold at Creative Circle and in-book at D&AD in 2012 and 2013, as well as winning a place on the Department of Health roster. He also chaired the creative jury at the 2012 MAA Best Awards. After overseeing the transition to a younger, more dynamic department, Alistair was promoted in March 2012 to Head of Creative, with sole responsibility for the quality of the creative and digital output. In March 2013 he joined The Gate, London as Creative Partner to help relaunch the agency alongside Luke Mugliston (CEO), Christy Stewart-Smith (MD) and Dave Trott (Chairman). Over the past fifteen years, Alistair has written, art directed, illustrated, and directed advertising across all media, as well as collaborating on events and product design. He lives in Shepperton with Stacey and their two young sons Cassidy and Brody.