Diageo - Malts.com
To create an online Classic Malt Whisky portal that would excite both connoisseurs and new whisky drinkers alike.
We created a fully responsive site that became both a haven for those seeking answers to whisky questions big and small, and a digital companion to experts seeking inspiration.
Sip and savour Malts.com with the Whisky Guide, The Making of timeline and the Find a Whisky for You.
172% traffic increase with 3x the volume arriving from improved organic search
Bounce rate reduced to
16% of all traffic
clicking to purchase.