Wild Turkey - It'll Find You
This is J. Walter Thompson New York's first Wild Turkey advertising directed by and starring Academy Award®-winning actor Matthew McConaughey. The commercial, which marks McConaughey’s directorial debut, is part of the iconic bourbon’s new global marketing campaign titled “It’ll Find You,” aims to reintroduce the world to the legendary brand.
The television spot, which is narrated by McConaughey over music he personally selected from New Orleans’ The Hot 8 Brass Band, seamlessly follows the intriguing journey of a woman and her glass of Wild Turkey Bourbon through different locations and times. The scene opens with a pour atop a player piano in a dimly lit speakeasy. From there, the audience is taken through a vibrant jazz club, and ultimately to an intimate campfire high atop a hill. It ends with the glass of Wild Turkey Bourbon finding its way to another piano – this one played by McConaughey. Throughout the spot, McConaughey addresses the audience with the simple words: “We’re not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know. Wild Turkey. It’ll find you.”