We designed a new campaign for the City of London Corporation encouraging more City financial and professional services firms to pay the London Living Wage.
The City of London Corporation, which is backed by the Living Wage Foundation, took over the London Underground with the poster campaign to get more firms to pay at least the London Living Wage of £10.55 per hour.
The posters were displayed at nine of the busiest tube stations, including Liverpool Street, Euston, Victoria and Paddington.
The campaign ran in February and includes social media, newspaper advertising and direct discussions with City businesses, reaching and expected 1.3 million people across the capital.
The initiative was officially launched at the Museum of London where City businesses, MPs, and councillors joined Ambassadors from City firms paying the London Living Wage to start the initiative.
Advertiser: City of London Corporation
Creative Agency: Creature
Copywriter: Poppy Cumming-Spain
Art Director: Megan Egan
Strategist: Andrew Gibson
Chief Creative Officer: Ben Middleton, Stu Outhwaite-Noel
Category: Corporate, Social and PSAs