• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Fingerprints Portraits

With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society.

But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard – ID Check being the most important one – the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed.

How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it’s still hot news?


Mastercard, as innovative technology company, raised quick awareness about biometrics by creatinga series of portraits using a unique technique - fingerprints.

Highlighting the benefits of face recognition and fingerprints payments through a unique art form of precision, we positioned Mastercard as a technological leader in the payments industry.


By connecting the two most sophisticated payment methods - the fingerprint and the face recognition - Mastercard oers its customers the safest way to pay.

This project explained to people that they should not mistrust the new technologies, through a unique exhibition, featuring portraits made only with fingerprints.


We invited a renowned artist (Jan Petrov) to paint portraits using only fingerprints and exhibit them at the Authentication & Biometry press conference. The audience witnessed how the artist crafted such a portrait, live. We auction the portraits, this way everyone could buy the exhibited artworks with face recognition payment.


Advertiser: Mastercard

Brand: Mastercard

Creative Agency

Artist: Jan Petrov

Senior Account Manager: Ruta Buciunaite

Account Director: Radka Bušová

Account Manager: Monika Semerádová

Creative Agency: McCann Prague, McCann London

Copywriter: Adam Roučka

Art Director: Ondřej Kroupa, Otakar Čihák

Executive Creative Director: Roy Cohen

Chief Creative Officer: Razvan Capanescu

Creative Director: Klára Palmer

Creatives: Hetu Negri, Juan Peirano

Producer: Kamila Tehranian, Antonín Milata (Renegadz)

DTP Designer: Robert Benjamin Mulderer

Director: Ondřej Urbanec

PR Manager: Alice Reindlová

President Creative Europe, Global ECD: Adrian Botan

Creative Excellence Manager: Carmen Bistrian

Category: Credit cards, Finance