• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Nowness x Nike - Pedro Lourenco

NOWNESS is a movement for creative excellence in storytelling. Celebrating the launch of Nike Women’s collection with fashion designer Pedro Lourenço, NOWNESS premiered, back in 2014, a mysterious short in the Atlas Mountains. 

The gravity-defying movie, starring French dancer Hajiba Fahmy, is directed by Abteen Bagheri and inspired by core body movements supported by couture and technical training apparel.

Bold and free

When we at MassiveMusic stumbled upon ‘As If’ by R&B-inspired vocalist, producer and songwriter Jessy Lanza, we didn’t look any further. 

In this song, she experiments with bold minimalism and ethereal breathy vocals. A perfect accompaniment for the freedom of movement emphasised by the commercial.

null

Category: Clothing and Fashion, Sportswear