• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

eve Sleep - Switch Off

eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand. 

That meant investing in the brand and owning a key moment in our lives. 

‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.

The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.

Client

Advertiser: eve Sleep

Creative director: Caroline Smith

Junior designer: Emily Cary

Creative Agency

Creative Agency: Creature

CCO: Ben Middleton

Creative: Meg Egan

Strategist: Catherine Owen

Agency producer: Lew O'Brien

Account team: Jasmine Portman and Ciara O'Brien

Director: Locky

Media Agency

Media Agency: Goodstuff

Production Company

Production Company: Kode

DOP: Karl Poyzer

Producer: Anthony Taylor

Sound

Sound Company: Grand Central Recording Studios

Sound engineer: George Castle

Sound producer: Molly Butcher

Animation & post production

Animation & post production: Aivaras Seduika

Music composition: Si Hulbert

Category: Online retailers, Retail and Restaurants

Genre: Comedy, Dialogue, In-camera effects, Music & Sound Design, People, Visual VFX