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eve Sleep - Switch Off

eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand. 

That meant investing in the brand and owning a key moment in our lives. 

‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.

The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.


Advertiser: eve Sleep

Creative director: Caroline Smith

Junior designer: Emily Cary

Creative Agency

Creative Agency: Creature

CCO: Ben Middleton

Creative: Meg Egan

Strategist: Catherine Owen

Agency producer: Lew O'Brien

Account team: Jasmine Portman and Ciara O'Brien

Director: Locky

Media Agency

Media Agency: Goodstuff

Production Company

Production Company: Kode

DOP: Karl Poyzer

Producer: Anthony Taylor


Sound Company: Grand Central Recording Studios

Sound engineer: George Castle

Sound producer: Molly Butcher

Animation & post production

Animation & post production: Aivaras Seduika

Music composition: Si Hulbert

Category: Online retailers, Retail and Restaurants

Genre: Comedy, Dialogue, In-camera effects, Music & Sound Design, People, Visual VFX