eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand.
That meant investing in the brand and owning a key moment in our lives.
‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.
The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.
Advertiser: eve Sleep
Creative director: Caroline Smith
Junior designer: Emily Cary
Creative Agency: Creature
CCO: Ben Middleton
Creative: Meg Egan
Strategist: Catherine Owen
Agency producer: Lew O'Brien
Account team: Jasmine Portman and Ciara O'Brien
Media Agency: Goodstuff
Production Company: Kode
DOP: Karl Poyzer
Producer: Anthony Taylor
Sound Company: Grand Central Recording Studios
Sound engineer: George Castle
Sound producer: Molly Butcher
Animation & post production
Animation & post production: Aivaras Seduika
Music composition: Si Hulbert
Category: Online retailers, Retail and Restaurants
Genre: Comedy, Dialogue, In-camera effects, Music & Sound Design, People, Visual VFX