Many see Parkinson’s as a disease that only affects the elderly, when in fact five Australians under the age of 40 are diagnosed with Parkinson’s every day. For people with Parkinson’s, there is no escape from their symptoms. Living with the daily challenges that come with Parkinson’s is hard for others to imagine – so we needed Australians to experience first-hand what living with Parkinson’s is like.
We created the first-ever ‘no escape room’ to simulate what life is like for people living with Parkinson’s and invited 15 escape room experts to trial the room – unaware of the meaning behind it. The escape room featured a series of puzzles inspired by everyday tasks like tying a shoelace or pouring a cup of tea. Each puzzle was rigged to simulate how Parkinson’s symptoms impact a person’s ability to complete everyday tasks.
We brought the campaign to life through an interactive digital escape room so others could experience the challenges people with Parkinson’s face and help shift the common misconception that its disease of the elderly.
Experience the interactive digital ‘No-Escape Room’ here.
Advertiser: Parkinson NSW
Creative Agency: Wunderman Thompson
Chief Creative Officer: Simon Langley
Associate Creative Director: Simon Koay
Associate Creative Director: Steven Hey
Creative Director: Frank Martelli
Chief strategy officer: Angela Morris
Partner: Ana Lynch
Engagement Manager: Rebekah O’Grady
Senior Producer: Gabe Hammond
Integrated Producer: Chloe Marshall
Editor: Kel Gronow
Senior UI Designer: Marvin Cheung
Senior Developer: Joseph Campbell
UI Designer: Koji Yajima
Production Company: AIRBAG
PR Company: BCW
Sound Company: Song Zu