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SickKids VS HardDays

Client: SickKids Foundation

VP, Brand Strategy & Communications: Kate Torrance

Director, Brand Strategy & Communications: Roy Gruia

Associate Director, Community Stakeholder Relations: Lisa Charendoff

Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance

Marketing Manager: Jessica Myers

Agency: Cossette

Chief Creative Officer: Peter Ignazi

Executive Creative Director: Jaimes Zentil

Creative Director/Copywriter: Matt Antonello

Creative Director/Art Director: Kyle Lamb

Producer: Erica Metcalfe

Group Business Director: Daria Lysenko

Account Supervisors(s): Alex Hughes, Aline Cleve

VP, Strategy: Denika Angelone

Senior Strategist: Bella Ianetta

Production House: Scouts Honour

Director: Mark Zibert

Editing House: Outsider

Music & Audio: Rajakovic Electric

VFX: The Vanity

Co-Writers: Simone Green, Cindy Tjon, Cyrena Ferreira, Crystal Costante, Nicole Boucher, Demetra Cotoulas-Pournaras, Gillian Ginesi, Jennifer Starycki, Kathy Shultz, Alana Kayfetz

GBG films / tactics:

VP, Direct & Digital Marketing: Heather Clark

Director, Product Marketing: Vanessa Teal

Manager, Product Marketing: Jillian Kuchard

Category: Beauty & Health, Health care

Genre: Documentary, People, Storytelling