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MTN DEW Rise Energy - Le Bron

PepsiCo/ MTN Dew Rise Energy

CMO, SVP–PepsiCo Energy: Faby Torres

Senior Director–PepsiCo Energy: Brandi Ray

Brand Director–PepsiCo Energy: Amber Rushton

Senior Brand Manager–PepsiCo Energy: Abigail Staples

SVP – Media, Sports & Entertainment: Adam Harter

Direct Focus

CEO, Direct Focus: Barry Rosen

Producer: Lauren Renz

TBWA\Chiat\Day New York

CCO: Chris Beresford-Hill

Executive Creative Director: Ricard Valero

Associate Creative Director, Copy: Shannon Murphy

Associate Creative Director, Art: David Stevanov

Director of Production: John Doris

Executive Producer: Amanda Revere

Director of Integrated Business Affairs: Thalia Tsouros

Senior Integrated Business Affairs Manager: Anne-Camille Charpié

Business Lead: Bruna Bechelli

Senior Business Manager: Allie Lightcap

Operations Manager: Christina Curtis

Communications: Asheden Hill

Executive Strategy Director: John Gibson

Senior Strategist: Bodi Karsono

Senior Strategist: Elliot Carter

CSO: James Sowden

CEO: Nancy Reyes


Production Company: Radical Media

Director: F. Gary Gray

Executive Producer: Jim Bouvet

Producer: Jeremy Barrett


Edit: Exile

Editor: Edward Line

Assistant Editor: Mike Horan

Producer: Elizabeth Gelhar

Executive Producer: Sasha Hirshfield

HOP: Evyn Bruce


VFX: The Mill

Creative Director: Nathan Kane

VFX Shoot Supervisor: Patrick Heinen

Executive Producer: Mandy Harris

Senior Producer: Catherine M. Fischer

2D Lead Artist: Kyle Cody

3D Lead Artist: Seon Crawford

2D Artists: Taner Besen, Nasser Mandavi, James Cudahy, Adam Deutsch, Jade Kim

3D Artists: Jackie Liao, Casey Reuter

Finish Artist: Kevan Lee

Matte Painting: Cedric Menard

Head of Design: Mike Schaeffer

Designer: Andrew Lucas


Colour: The Mill

Colourist: Michael Rossiter

Executive Producer, Colour: Rochelle Brown

Colour Producer: Evan Bauer


Original Music: Squeak E. Clean

Licensed Music

"God": Sinjin Hake and Zora Jones

“Ven Devorame Otra Vez”: Lalo Rodriguez


Audio Mix: Heard City

Evan Mangiemelle and Mike Vitacco: Audio Engineers

Category: Energy Drinks, Soft Drinks