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McDonald's Sweden: Open your door to younger generations

The pandemic has made it harder than ever for youths to enter the job market. And if that wasn’t enough, the young generation has become the target for adults accusing them of being irresponsible and abnormally selfish. That’s why McDonald’s Sweden are calling for the rest of the Swedish business sector to join them and open the door for the next generation. The campaign was launched with a cover and new interpretation of the Swedish classic “Open your door” by Tommy Nilsson, performed by a choir of teenagers. At the same time McDonald’s Sweden has shared their experiences from over 40 years as a youth employer by a model of how to educate new, young employees on mcdonalds.se. In the near future, an in-depth report on what the situation for young people is like will be published, including what preconceptions they are facing, and how employers can make the most of the new generations competence. Moreover, McDonald’s Sweden will give over 10 000 young people a chance to enter the job market in the next few years. 

Advertiser: McDonald's Sweden

Creative Agency: NORD DDB Stockholm

PR Agency: Prime

Media Agency: OMD

Production Company: Acne Film

Director: Tomas Skoging

Category: Restaurants, Retail and Restaurants

Genre: Music performance, People, Storytelling