Due to a cultural heritage, many people in the world wash their clothes in the rivers. In Peru, this tradition is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages. Unfortunately, the soap they use contributes to the contamination of the river on which they depend.
Therefore, ANDEA (water brand of Cusco) and its creative agency Fahrenheit DDB, decided to draw upon the thousands of people who wash clothes in the rivers to begin a decontamination process. After months of research together with Cirsys (a Peruvian innovation start-up), they found a microorganism capable of feeding on pollutants from the river. Introducing them in bars of soap, they created “AWA: the soap that cleans the rivers.
More information: www.proyectoawa.com.
Creative Agency: Fahrenheit DDB
CCO: Ricardo Chadwick
CEO: Alberto Goachet
General Creative Director: Sergio Franco Tosso
Creative Director/ Head of art: Luciano Leone
Creative Director: Mauricio Loredo/Gonzalo VeraTudela
Copywriter: Gonzalo Pazos
Art director: Angelo Gonzales
Creative Technologist: Kenny Quiroz
Art director: Carlos Hildebrant
Account Director: Fabianna Pezzia
Account Supervisor: Anais Mercado
Account Executive: Vania Toledo
Production Manager: Vanessa Diaz
Agency producer: Techi Mory
Producer team: Mateo Arrieta, Carolina Chavez
Technological Development: Cirsys .
3D Design: Emilio Llerena
Line Producer: Del Mate Producciones
Post Production: Jorge Luis Aviles Fahrenheit DDB
Post Production: Wawin
Post Production. Armando Sipan/ Lunatic
Music: Pelo Madueño
Film Production: Fahrenheit Content