• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Gü: Seriously Gü

The Challenge

Gü was the number one leader in the chilled desserts category, but it had lost its way. Losing market share to copycat own brand labels, they needed to reassert their position as the UK's #1 Premium Desserts Brand.

The Solution

We created an unapologetically indulgent, bold and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences. Establishing a unified brand and campaign identity through a dedicated workshop, we went on to devise an integrated digital campaign with tactical OOH, launching with Valentine’s Day ads, followed by a paid social push for Pancake Day.

The Results

53% increase in social followers
9.8% engagement rate
600K impressions

Category: Food