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REN: Clean to Skin, Clean to Planet

The Challenge

REN asked us to create a social-first campaign to celebrate their eco-credentials and commitment to being a cleaner brand.

The Strategy

Perceived simply as a kind-to-skin skincare brand, REN’s environmental credentials were unknown to consumers.

We created the platform ‘Clean to Skin, Clean to Planet’, devising a content strategy and communications plan that shifted public perception of the brand, educating audiences on REN’s environmental credentials and their journey to zero waste by 2021.

We delivered this new positioning across all brand touchpoints, including website, social and partner stores.

Not only were we able to raise awareness of REN’s environmental credentials, but we also got people talking about the ways they can make a difference.

Art Direction

As part of our campaign, we created an ownable aesthetic mixing a collage style with a ‘path’ representing their journey to becoming a zero-waste brand by 2021.

Campaign guidelines were created for internal teams to develop content for always-on social as well as further media opportunities.

Content Series

At the core of our campaign was a content series we produced that championed our Clean To Planet Pioneers such as Lizzie Carr, an adventurer and environmentalist who spends her free time cleaning up the waterways of London with her Plastic Patrol.

Combining educational content with emotive storytelling, we helped people learn the true impact of plastic waste on our planet and the role REN plays in combating this.

For this series, we created longer-form content for YouTube and website as well as short form assets for Facebook and Instagram.

Results

3x Increase in Engagement
#1 Unilever Brand Growth
55% VTR

Category: Beauty & Health