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Sacla: Make It Sing

The Challenge

Amidst the rise of private label pesto brands, Sacla' needed our help to re-establish their position as the nation's number 1 pesto.

The Solution

We revitalised Sacla’s brand with their first-ever integrated digital campaign, positioning them as a symphony of flavour, a crescendo of taste, an accent to your dish to really... Make It Sing! Speaking to the quality and expertise of Sacla’, we devised a suite of playful and engaging campaign assets for Facebook, Instagram and YouTube, as well as a series of press ads to promote their range.

The Results

3.8% Engagement Rate
7% Lift in Sales
2.9m Views

Category: Food