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Campbell's "Dinner Insurance" Case Study

Creative Agency

Creative Agency: Leo Burnett Chicago

Global Chief Creative Officer, Leo Burnett Worldwide & Chief Creative Officer, Publicis Creative North America: Liz Taylor

EVP, Executive Creative Officer: Bob Winter

SVP, Creative Director, Art: Chris von Ende

SVP, Creative Director, Copy: Mike Ward

EVP, Head of Integrated Production: Mike Davidson

VP, Executive Producer: Bridget Rose

Producer: Elizabeth Ritten

VP, Strategy Director: Amrita Bhatia

EVP, Account Director: Susan Lulich

Account Director: Monica Stahl

Media Agency

Media Agency: Spark Foundry

EVP, Management Planning: Kate Bower

VP, Client Project Management Planning: Pablo Graham

Associate Director, Performance Media: Benjamin Henniges

Manager, Performance Media: Jordan Arenas

SVP Research: Joanna Vonfelkerzam

PR Agency

PR Agency: MSL

SVP: Lynsey Elve

VP: Jolyn Koehl

Shopper Agency

Shopper Agency: The Mars Agency

VP, Client Leadership: Kristen Sabol


Client Company: Campbell’s Soup Company

CMO, Meals & Beverages: Linda Lee

CMO, Snacks: Janda Lukin

VP, Integrated Marketing: Marci Raible

VP, Integrated Marketing: Karen Marks

Manager, Brand PR: Lisa Zahn

Production Lead: Suzanne Landau

Producer: Re McKenna

Production Company

Production Company: Helo

CEO / EP: Brendan Kiernan

Producer: Amanda Amann

Line Producer: Andy Coverdale

Director: Kyle Ruddick

Post Production Company

Post Production Company: The Pub

EP: Lauren Shawe

Post Production Company

Post Production Company: Crew Cuts