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The Cost of Bullying

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Client

Advertiser: Samsung

Creative Agency

Primary Creative Agency: Cheil Hong Kong

Secondary Creative Agency: Cheil PengTai Beijing

Chief Creative Officer: Paul Chan

Executive Creative Director: Kimmy Liu

Group Creative Director: Wilson Ang

Copywriter: Paul Chan

Copywriter: Wilson Ang

Associate Creative Director: Timothy Tian

Senior Art Director: Edmond Leung

Multimedia: Yining Yin

Multimedia: Melody Zhang

Business VP: Larry Sun

Account Director: Cherry Lan

Game Operation Group Leader: DooYoung Jang

Game BD Manager: Wei Du