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#WeThe15 Behind the Scenes Clip


Campaign Name: #WeThe15

Core Team

Client: International Paralympic Committee

Creative Agency: adam&eveDDB

Project: WeThe15

First Air Date: 19/08/21

Chief Creative Officer: Richard Brim

Global Creative Director: Laura Rogers

Campaign Creative Team: Edward Usher and Xander Hart

Film Creative Team: Selma Ahmed and Genevieve Gransden

Social Director: Sophie Chaytor-Grubb

Social Media Manager: Matthew Osbourne

Creative Technology Director: Hash Milhan

Deputy Head of Production: Jack Bayley

Agency producers: Rebecca Holt, Hannah Needham

Integrated Assistant Producer: Richard Bailey

Senior Project Manager: Alice Southam

Head of Planning: Will Grundy

Strategy Director: Claire Strickett

Senior Planner: Sarah Benson

Strategic and creative development: Matthew Butler and Esrael Alem

Joint CEO: Mat Goff

Managing Partner: Polly Dedman

Business Director: Louis Lunts

Account Directors: Charlie Simpson, Charlotte Ellison, Rosie Snowball, Pablo Arango

Account Manager: Irina Patrichi


Chief Brand & Communications Officer: Craig Spence

Head of Brand and Engagement: Natalia Dannenberg-Spreier

Head of Communications: Phil Dorward

Brand Campaigns Coordinator: Elliot Forward

Digital Partnerships Manager: Mariel Avalos

Designer: Tanja Aurand

Brand Campaigns Assistant: George Doman

Campaign Consultant: Dana Robinson-Slote

Head of Partnership Services: Nael Ogden-Smith

Partnership Services Manager: Kiriah Crane, Fiona Sanna

IPC Board Member: Juan Pablo Salazar

Broadcasting Rights Manager: Daphne Chan

Branding and Design

Design agency: Pentagram

Partner: Harry Pearce

Graphic Designer: Johannes Grimmond

Graphic Designer and Animator: Tom Walker

Production: Daren Howells

Graphic Designer: Romilly Winter

Graphic Designer: Richard Clarke

Project Manager: Tiffany Fenner

Project Manager: Jane Kemp

TV Production

Accessibility, Disability and Inclusion Consultant: C Talent

Production Company: Pulse Films

Managing Director and Executive Producer: James Sorton

Executive Producer: Lucy Kelly

Executive Producer: Davud Karbassioun

Producer: David French

Director: Sam Pilling

DOP: Alex Barber, Chloë Thompson

1 st AD: James Sharpe

Casting Director: Anna Stark

Production Manager: Kishan Patel & Tom Nutting

Production Assistant: Ellie Saunders Wright

Location Manager: Rupert Bowkett

Production Designer: Beck Rainford

Costume Designer: Hannah Hopkins

Service Production in South Africa: Gathouse Commercials

Executive Producer: Beverley Wynne

Line Producer: Karin Tanchel

DOP: Shaun Harley Lee

1 st AD: Jaco Nel

Location Manager: Bhut Gladstone

Art Director: Willow Howell

Service Production in Bangkok: Indochina Productions

Executive Producer: Nicholas Simon

Line Producer: Atrachariya Pinitsanpirom (Bird)

DOP: Nicholas Axelrod

1 st AD: Napon Limsomwong (Kwan)

Casting Director: Sarawanee Yodnoon

Service Production in Milan: Pulse Films Italia

Executive Producer: Giorgio Testi

Line Producer: Giulia Negretto

2 nd Unit Director: Tobia Passigato

DOP: Diego Indraccolo

Editing Company: TenThree

Editor: Ellie Johnson, Liam Bachler, Elyse Raphael

Post Production: Untold Studios

Grade: Simon Bourne at Framestore

Post Producers: Tomek Zietkiewicz

Audio Post Production: 750mph

Audio Engineer: Sam Ashwell, Mark Hellaby

Audio Producer: Kirsten Troy, Martin Critchely

Music Company: Soundtree

Music Supervisor: Jay James & Neil Athale


Head of Language: Sarah Mrowicki

Senior Transcreation Account Manager: Veronica Viudas Garcia

Transcreation Account Manager: Maria Dilena

Adaptation Production and Supply

Adaptation Agency: cain&abel

Managing Partner: Mike Turnbull

Account Director: Theo Tsangarides

Senior Production Account Manager: Sophie Duncan

Account Manager: Kate Morrow

Producers: Rachel Lodge, Nicola Shanks, Mandy Amoah, Charlotte O’Reilly

Senior Producer: Laura Frischke

Editor: Adrian Scanlon

QC: Stuart Moore, Chloe Maudsley

Post Producer: Olivia Hards

Senior Post Producer: Martina Trlik

Resource Manager: Aleksandra Bulkowska

Creative Lead: Tom Lockwood

Edit/Animator: Gabi Mascarenhas, Meena Ayittey

Researcher: Beth Hill

Head of Production: Marc Dolby

Print producer: Jay Tijani

Senior Integrated Producer: Gareth Evans, Matt Thompson

Studio Artworker: David Pluckrose

+ the cain&abel studio and QA teams

PR Agencies: FleishmanHillard, Porter Novelli and Portland


Media agency: Omnicom Media Group

Category: Corporate, Social and PSAs