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KFC Box Meals Run

How many of us today had a quick bite? Smashed a quick lunch? Had it ‘to-go’ or munched down a sarmie in the 5 minutes between meetings? Yup, this is pretty much how we eat these days. It’s quick, it’s on-the-go and we rarely stop to savour the delicious flavours we’ve chosen to satisfy our hunger with. 

The new “Slow Things Down With a Box Meal” campaign hyperbolizes the abundance found in each of the three boxes in a deliciously indulgent way, by reminding people that they’ll just have to pause life for a moment to thoroughly enjoy it. Because rushed lunches are #cancelled. 

The hyperbole is effortlessly captured with a technique that allows the idea to shine through, without overpowering the idea. This is paired with incredible performances from well cast and perfectly directed actors. The piece is full of nuance and subtlety allowing the comedy to firmly land the concept. 

Client: KFC

Agency: Ogilvy South Africa

Executive Creative Director: Peter Little

Creative Director: Safaraaz Sindhi

Creative Director: Mpumi Guliwe

Copywriter: Antoinette Johnson

Art Director: Chantelle Dos Santos

Digital Account Director: Kelly Emerton

Group Account Director: Lungi Ngobese

Senior TV Producer: Tsakane Mogale

Director: Bruno Bossi

Executive Producer: Kirsten Clarence

DOP: Fabian Vettiger

Production Designer: Andree Du Preez

Wardrobe Stylist: Sian Levieux

Food Stylist: Kirsten Ferriman-Else

Music: Habanera-Silvia Tro Santafé; Orquesta Sinfónica de Navarra; Julian Reynolds

Colourist: Terry Simpson

Post Production: Black Ginger

Compositor: Eddie Adinal

Editor: Stephen Du Plessis @ 2+3

Category: Convenience, Food

Genre: Comedy, People, Visual VFX