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OREO - Proud Parent

Motivated by a shared mission to spark family connections, OREO and PFLAG joined forces to create Proud Parent, a long-term campaign celebrating proud parents, fostering inclusivity, and championing the idea that collectively we can make the world a more accepting, affirming, and compassionate place where all families belong.

 As the creative partner, 360i worked with OREO and PFLAG to develop the “Proud Parent” film, telling a story of love, family ties, authenticity, and the notion that a loving world starts with a loving home.

Mondelēz International, Inc.:

Justin Parnell - Senior Director, Oreo Brand Equity
Marion Delgutte Saenen - Marketing Director, US Oreo Equity
Olympia Portale - Brand Manager, US Oreo Equity
Georgie Maddock - Brand Manager, US Oreo Equity


Liz Owen, Director of Communications
Jean-Marie Navetta, Director of Learning and Inclusion
Jamie Henkel, Learning and Inclusion Manager


Menno Kluin, Chief Creative Officer
Piper Hickman, Executive Creative Director
Michael Schachtner, Executive Creative Director
Jenna Zink, Associate Creative Director
Michael Palma, Associate Creative Director
Kushal Birari, Art Director
Lee Koppel, Junior Copywriter
Brian Gartside, Design Director
Sophia DelPlato, Senior Designer
Luis Valencia, Junior Designer
Kelly Bray, Associate Motion Director, Social Creative Lab
Carissa Ranelycke, Head of Integrated Production
Carly Salaman, Executive Producer
Jessica Ryle, Associate Producer
Linda Ferrara, VP Business Affairs
Joshua Safran, Group Account Director
Kristine Dowd, Account Supervisor
Kevin Tamayo, Project Manager
Raig Adolfo, Chief Strategy Officer
Maggie Walsh, Strategy Director
Michael LaVallee, Associate Strategist
Kristin Maverick, VP Social & Influencer
Eden Lipke, Senior Social Strategist
Sage Stargrove, Social Strategist
Dahlia Dandashi, Social Marketing Manager
Sanctuary Films
Cole Webley, Director
Preston Lee, Founder/EP
Chris Cho, Line Producer
Bianca Cline, Director of Photography
Jonas Sappington, Production Design
Mah Ferraz, Editor
Caroline Yost, Assistant Editor
Raná Martin, Executive Producer
Evann Payne, Senior Producer
Margaret Yang, VFX/Flame
Anthony Augusta, Flame Assistant
Natalie Raffaele, Finishing Producer
Found Objects (Music Production)
Trevor Gureckis, Executive Creative Director
Jay Wadley, Executive Creative Director
Ben Marshall, Creative Director
Adam Weiss, Composer
Jennie Armon, Executive Producer
Matt Nelson, Executive Producer
Nick Chomowicz, Producer
Agatha Lee, Music Coordinator

PR Agency: Weber Shandwick

Rob Fielack, Audio Mixer/Sound Design @Screaming Penguin
Ricky Gausis, Colorist @ MPC