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Heartkids 'Things Can Change In A Heartbeat' / final portrait artwork

Things really can change in a heartbeat, and we're very proud to have worked on such an important campaign & cause along with the wider industry for #heartkidsaustralia. Limehouse produced the CGI & retouch for the glowing neon heartbeat in each of the image variations, and we’re proud to have been involved in a campaign that has since raised $300k in donations for children's heart health. Incredible results with more info here.

❤  \(^-^)/ 

With Congenital Heart Disease (CHD) affecting 1 in 100 babies (one born every three hours), the multi-channel campaign captured the emotional and physical impact a diagnosis can have on Australian families. The campaign was supported with an outdoor and digital campaign that focused on the significance of a single heartbeat. 'Things can change in a heartbeat' images were awarded in BestAds for 'Print' here. Full campaign info here.

more on our website >> limehousecreative.com/heartkids


Advertiser: Heartkids Australia

Creative Agency

Creative Agency: DDB Sydney

Art Director: Sam Raftl

Copywriter: Tom Lawrence

Executive Creative Director: Matt Chandler

Senior Print Producer: John Wood

Media Agency

Media Agency: Initiative

Photography Production

Photographer: Chris Budgeon

Production Company: Photoplay Photography

Studio: Headquarters Studio

Executive Producer: Alison Lydiard

Producer: Eve von Bibra

Photography Post Production

Post Production Company: Limehouse

CD & Head of Retouching: James Lucas

CGI Artist: Conor 'Goon'

Producer: Ashlee Savins

Category: Beauty & Health, Health care

Genre: Storytelling