Change the Ref seeks to affect gun reform and curb mass shootings within the United States. Their campaign “The Lost Class” was developed to shine a light on the 3,044 students missing from this year’s graduating class due to senseless gun violence. To support CTR’s initiative to pass laws requiring universal background checks, we developed the campaign’s call to action website as well as additional development to help make sure their message was heard in a powerful and impactful way.
Client: Change The Ref
Creative Agency: Leo Burnett Chicago
Production Company: Hungry Man
Company: Unicorns & Unicorns
Category: Corporate, Social and PSAs, Safety