Childrens Welfare is a Danish kids hotline and chat, that allows kids to have a professional they can reach out to, and get help and counselling for big and small challenges. As society is developing and becoming more diverse, they want to more visible towards kids and young people with ethnic minority.
For this purpose, we decided to build a campaign around a short film, that follows the three main characters Aya, Salim and Caro.
The film was seen more then 60.000 times, and the viewers that were directed into Childrens Welfare webpage, spent more then 9 minutes in average exploring their webpage.
See the whole film here: STILLE ROLIGT
Advertiser: Childrens Welfare
Creative Agency: Liberate Agency
Art Director: Patrick Chan
Strategist: Niddal El-Jabri
Executive Creative Director: Patrick Chan
Creative Director: Simon T. Jensen
Production Company: Jonas Risvig
Director: Jonas Risvig
Producer: Jonas Risvig
Category: Short Films and Music Videos, Short films
Genre: Dialogue, Idents, People, Storytelling