• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Sound of Colgate

Do you know that we use 17 muscles when we smile? We flexed plenty of them crafting Colgate’s new sonic brand identity, a full-fledged suite of sonic assets and compositions, produced by our London and New York offices.

We embarked on a mission to capture the science of optimism. Sonic ingredients: humming, strong beat, trills, bright sounds, surprising moments.

The result? Colgate’s sonic identity - fully equipped to cross borders (200+ markets) and speak the universal language of happiness. 

Client

Advertiser: Colgate-Palmolive

Music

Music Company: MassiveMusic

Category: Healthcare and Wellness