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BFO - It's Normal

We are proud to present this PSA developed in collaboration with creative Bryan Howarth and director Vishan Butt for Bereaved Families of Ontario. The journey of grief can be very lonely and confusing, especially because each person experiences it differently. This film approaches the sensitive topic of bereavement in order to normalize the conversation around grief and vulnerability and the corresponding taboo attached, especially for men. We couldn't be more thankful to all the amazing people involved in the project as well as the BFO for the work they do.

"For over 40 years Bereaved Families of Ontario has been supporting grieving Ontarians and today it is more important than ever that we continue our work. BFO offers peer based support at no cost to those in need. There are 11 BFO affiliates across the province working to help the healing begin. We are very grateful to Someplace Nice for creating this beautiful, authentic video and hope that if you are in need of support that you will reach out to us so that we can walk your grief journey with you." - Jane Smart, Co-Chair of BFO Provincial Board of Directors

Read more here.


Client: Bereaved Families of Ontario

Executive Director: Jane Smart


Creative: Bryan Howarth


Production Company: Someplace Nice

Executive Producers: Chilo Fletcher, Estelle Weir

Director: Vishan Butt

DP: Angel Navarro III

Line Producer/PM: Stephen Bodner

Make-up/Wardrobe: Raquel Dailey


Casting Company: Jigsaw Casting

Casting Director: Shasta Lutz

Talent: Aris Tyros


Editorial Company: Craftship Media

Editor: Sheenah Jennings


Colour Company: Alter Ego Post

Senior Colourist: Conor Fisher

Colour Assistant: Erik Bayley

Executive Producer: Hilda Pereira

Producer: Spencer Butt


Sound Design + Music: Oso Audio

Creative Director: Daenen Bramberger

Executive Producer: Hannah Graham

Producer: Lauren Dobbie

Category: Charity, Corporate, Social and PSAs

Genre: People