A global campaign to announce the rebrand of technology brand Brightstar as Likewize.
The relaunch is designed to increase awareness of the service and its crucial role in mobile connectivity. Likewize provides device insurance as well as repair and recycling of mobile phones for the likes of Apple and Samsung. Few users were aware of the Brightstar brand name and the important role the service plays. The rebrand aims to make the Likewize name well-known and build an emotional connection with mobile users.
The 60-second film created by Ourselves, which was appointed as lead creative agency in July, celebrates the role technology plays in our lives. The film looks at how reliant we have become on our mobiles and the difficulties that arise if a device stops working. The voiceover explains that Likewize works to reconnect people’s mobiles through repairs and also sells affordable, restored devices.
Creative Agency: Ourselves
Creative Director: Aaron Howard
Producer: Charlotte Jiminez
Production Company: Just So
Director: Christopher Ranson
Production Service Company: STALKR
Music Company: IXYXI
Category: Consumer Electronics, Mobile Devices
Genre: People, Stock Footage, Storytelling