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NOLA: The Concierge

As vaccinations continued at a rapid pace, New Orleans launched a marketing campaign to remind visitors of all the charm and hospitality the city had to offer. The centerpiece series of spots starred New Orleans native Wendell Pierce, known for his roles in hits like The Wire and Jack Ryan, and were directed by fellow NOLA denizen Phillip Youmans, who in 2019 at the age of 19 became the youngest and first African-American director to win the Founder’s Award for Best Narrative Feature at the Tribeca Film Festival for his feature-length debut, Burning Cane. Pierce starred in that film, and this is the first time the two have come together again, with the shared vision of showcasing the very best of their hometown and reminding travelers that whenever they were ready, New Orleans was ready to host. The campaign leaned heavily into the nostalgia, reminding travelers of all the special comforts – the music, drinks, food, service, people, historic charm, and wildlife – that can only be found in New Orleans.

New Orleans & Company (Client)
Stephen Perry, CEO
Mark Romig, SVP/CMO
Jeremy Cooker, VP Marketing & Special Projects
360i (Agency)
Menno Kluin, Chief Creative Officer
Devon Hong, Executive Creative Director
Michael Schachtner, Executive Creative Director
Andrew Hunter, Creative Director
Doug Murray, Creative Director
Brian Gartside, Design Director
Sophia Del Plato, Senior Designer
PJ Sibille, Account Director
Maggie Walsh, Strategy Director
Carissa Ranelycke, Head of Production
Carly Salaman, Executive Producer
Linda Ferrara, VP Business Affairs
Wendell Pierce (Talent)
Smuggler (Production Company)
Phillip Youmans, Director
Patrick Milling-Smith, Executive Producer
Brian Carmody, Executive Producer
Sue Yeon Ahn, Executive Producer
Luigi F Rossi, Producer
Natalie Kingston, DP
Kevin Hughes, Gaffer
Lucas Porterfield, Key Grip
Chere Theriot, Art Director
Dana Marie Embree, Stylist
Steven Weidenbacher, 1st AD
PS260 (Post Production)
Maury Loeb, Partner/Editor
Mah Ferraz, Editor
Tyler Hurst, Editor
Laura Murphy, Assistant Editor
PS260 Finishing, Finishing
Anthony Augusta, Flame Artist
Natalie Raffaele, Finishing Producer
Zarina Mak, Managing Partner
Donna Lee, Senior Producer
Rob Fielack @Screaming Penguin, Mix
Kath Raisch @Company 3, Colorist
“Yellow Moon” performed by Preservation Hall Jazz Band (Music)
Benjamin Jaffe ASCAP
Big Deal Notes c/o Words and Music, a division of Big Deal Music, LLC
Jaffetone Music c/o Words and Music
Charlie Gabriel
Big Deal Beats c/o Words and Music, a division of Big Deal Music, LLC
Charles Gabriel Publishing c/o Words and Music

Category: Travel