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Ralph Lauren RLX - part 1'macro threads'

To support the launch of their new RLX CLARUS Polo shirt, Ralph Lauren approached Bolder to create a suite of CGI shots to demonstrate qualities of their new sustainable textile innovation. The CLARUS cotton fabric from Natural Fibre Welding Inc, seamlessly uses a mix of virgin and recycled cotton to create a high performance fabric using a hugely reduced volume of water in production. Our shots were designed to evoke the sense of precision finish, lightweight structure and a technological approach - as well as the soft and flowing, organic nature of the textile. Abstracted weaving flow. Macro level fibre twists. Stretch and moisture wicking.

Client - Ralph Lauren
Production - Bolder Creative
CGI & Post Production - Bolder Creative
Creative Direction - David Farquharson
Motion Design - Arran Bish, Callum Round
Houdini - Ryno Eksteen

Category: Clothing and Fashion, Day Wear